CASE STUDY // SUBTL BEAUTY

SUBTL RoadTrip
beauty advertising photographer Los Angeles
SUBTL RoadTrip
beauty advertising photographer LA
beauty advertising photographer LA
SUBTL RoadTrip Beauty Photography

SUBTL Beauty came to us with a new product launch called The Road Trip Collection that needed photo assets and a video treatment for their new campaign. Their creative brief included a thematic on-location adventure with one model for photo and video to capture in one day. 

While we needed to maintain color accuracy for the products being launched, we were given a lot of creative freedom and trust by the amazing team at SUBTL Beauty. After many pre-production calls and planning meetings, we found an amazing location for storytelling, strategized the day’s schedule, coordinated with lighting needs, shot lists, props and arranged necessary crew and equipment to be available on location. We were able to move seamlessly throughout the day, mixing both the video and photo team’s needs to accomplish the necessary assets and the overall storyboard vision. 

“We brought back a vision of a journey through the desert, where our protagonist’s strength and confidence guided the story.  It wasn’t about reaching a destination; it was about capturing the feeling of exploration and the allure of the unknown.” Cody Ebbeler

CAMPAIGN REVIEW

Elevated storytelling through video and photography helped drive real results for Subtl Beauty.

  • 1,942 SMS sign-ups (+62% from Vacation Campaign)
  • Increased Engagement: Daily IG stories teasing the campaign saw 1,400-2,000 view each
  • Top Performer: Our sizzle reel to reveal the collection was the top performer on Instagram
  • 3-Part Video Announcement: The set sold out in just 16 hours following the launch!
subtlbeauty collections roadtrip collection photographer

BEHIND THE SCENES

// Client
Brand: Subtl Beauty
Product: Subtl Stacks
Campaign: Road Trip Collection
Marketing Director: Jessica Zeller
Creative Director: Annie Clearwater

// Production
Director: Cody Ebbeler
Producer: Paula Watts
Producer: Shane Collins
DP: Merlin Showalter
1st AC: Mike Justin
Key Grip: Jacob Pereira
Grip: Chezorae Savattere
Set Photographer: Tyler Aryai
HMUA: Amy McNally
Set PA: Benjamin Bibriesca

// Stills Team
Photographer: Paula Watts
1st & Digi: Victor Rodriguez
Retouching: Julia K.

// Talent
Lead: Ana Dias Ventura
Agency: LA Models
Rep: Athena Laurel

// Color
Studio: MTO Color
Senior Colorist: Mark Todd Osborne

// Technical
Camera: Arri Alexa Mini
Lensing: DZO Vespid Primes
Location: Charlie’s Desert Studio Ranch
Juniper Hills, Pearlblossom, CA