SUBTL Beauty came to us with a new product launch called The Road Trip Collection that needed photo assets and a video treatment for their new campaign. Their creative brief included a thematic on-location adventure with one model for photo and video to capture in one day. 

While we needed to maintain color accuracy for the products being launched, we were given a lot of creative freedom and trust by the amazing team at SUBTL Beauty. After many pre-production calls and planning meetings, we found an amazing location for storytelling, strategized the day’s schedule, coordinated with lighting needs, shot lists, props and arranged necessary crew and equipment to be available on location. We were able to move seamlessly throughout the day, mixing both the video and photo team’s needs to accomplish the necessary assets and the overall storyboard vision. 

“We brought back a vision of a journey through the desert, where our protagonist’s strength and confidence guided the story.  It wasn’t about reaching a destination; it was about capturing the feeling of exploration and the allure of the unknown.” Cody Ebbeler