CASE STUDY // SKINCARE JUNKIE
CAMPAIGN OVERVIEW
The Challenge:
Dermatologist-founded skincare brand Skincare Junkie needed elevated photo + video assets for their Nordstrom launch, covering both website and in-store visuals.
Our Approach:
- Held pre-production calls to define target market and visual goals
- Designed a one-day shoot with multi-studio sets (video + stills running simultaneously)
- Created a cost-effective strategy to maximize budget
Execution:
- Cast models who fit the brand’s guidelines
- Sourced a top-tier crew
- Planned and outlined a large shot list to fit into one production day
The Outcome:
All creative elements were aligned to deliver imagery that felt both carefree and elevated, perfectly matching the brand’s aesthetic.
BEHIND THE SCENES
// Client
Brand: Skincare Junkie
// Production
Video Director: Cody Ebbeler
Executive Producer: Caroline Hughes
Producer: TJ O’Donnell
1st AC: Tyler Aryai
HMUA Leads: Amy Galibut and Jesica Southard
HMUA: Jordan Alex Hurst, T’ai Rising-Moore and
Shannon Marie Trigger
Wardrobe Styling: Magdalena Bryk
Wardrobe Assist: Ghazel Bazargan
Set PA: Tom Gault and Alexis Van Eyken
// Stills Team
Photographer: Paula Watts
1st Assistant: Zach Coco
Digital Tech: Victor Rodriguez
Retouching: Julia K.
// Talent
Alie Davis
Erin Michelle
Gillian Nation
Kirra Santos
Aduta Atem
Katherine Laprell
Claire Woods
// Color
Studio: MTO Color
Senior Colorist: Mark Todd Osborne
// Technical
Location: DUST Studios
Los Angeles, CA
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